Mads S.

Mads Soegaard

Founder at The Interaction Design Foundation APS

Dubai United Arab Emirates



Publication period start: 2014
Publication period end: 2020
Number of co-authors: 0


The World’s Best Teaching Design Job.

Occam’s Razor: The simplest solution is always the best.

IDF seeks a Digital Marketing Specialist to help change global design education.

Wanted: 2D Animator with a love for story-telling.

Free E-book Bundle: Agile ֱ Best Practices.

Wanted: 2D Animator with a love for story-telling.

Join our team as Video Editor.

IDF seeks new Continent Managers.

IDF seeks Community Ambassador to help the world learn more about design.

Wanted: ֱ/UI Designer with a love for writing and design education.

Usability: A part of the User Experience. Learn about the specific nature of usability and use it to both design more effectively, and grow your website’s usership. Make sure it's not overlooked!

Consistency: MORE than what you think.

Adaptive vs. Responsive Design.

Accessibility: Usability for all. Examine a topic we take for granted to understand what it’s all about. By doing so, you’ll be able to proceed with an appreciation of how users engage your designs.

Visual Hierarchy: Organizing content to follow natural eye movement patterns. Explore a topic that deals with how we look at designs. Understand how the human eye processes them, and find yourself better able to arrange your elements.

Horror Vacui: The Fear of Emptiness.

The power of white space.

Aesthetics and form need to hold hands.

Hick’s Law: Making the choice easier for users. Use Hick’s Law to examine how many functions you should offer at any part of your website & how this will affect your users’ overall approach to decision making.

The Grid System: Building a Solid Design Layout.

Fitts’ Law: Tracking users’ clicks.

Repetition, Pattern, and Rhythm.

The Golden Ratio - Principles of form and layout.

Emphasis: Setting up the focal point of your design.

Symmetry vs. Asymmetry - Recalling basic design principles.

The Laws of Figure/Ground, Prägnanz, Closure, and Common Fate - Gestalt Principles (3). Having a good grasp of these laws will enhance your ability to design with more thoughtfulness. Be confident that you’re making the best use of human tendencies!

Laws of Proximity, Uniform Connectedness, and Continuation – Gestalt Principles (2). Examine the Law of Proximity (another Gestalt principle) which is especially useful as it deals with how our eyes and brains draw connections with design images.

The Law of Similarity - Gestalt Principles (1). Gestalt is a German word that carries a lot of importance, especially for us as designers. Its principles can show just how much this little word encompasses!

Recalling Color Theory Keywords: a way to refresh your memories!.

Dressing Up Your UI with Colors That Fit.

IDF seeks a Sales Associate to help change global design education.